in a few words
Born in Valencia, Nieves Contreras is a Creative Director and strategic design leader with over 20 years of international experience bridging design, innovation and brand.
She began her career in Paris, working on consumer electronics and smart objects for global brands, developing expertise in product strategy and visual identity. Since 2018, she has been Creative Director at Lladró and member of the Executive Committee, leading a multidisciplinary team and driving brand transformation through innovation, international collaborations and long-term vision.
Entrepreneur and cultural advocate, she has co-founded design-driven ventures and her work has been internationally awarded and exhibited in Milan, Paris, Tokyo and London.
Her approach connects creativity with business strategy, shaping brands with purpose, coherence and enduring value.
expertise
Design
& Creative Direction
Positions design as a strategic asset at executive level, translating vision into structured innovation and aligning creative excellence with measurable business impact.
Brand Management
Ensures brand coherence across product, narrative and growth strategy, strengthening positioning, governance and long-term value creation in international contexts.
Strategic Advice
Provides strategic clarity and design-driven insight to leadership teams, supporting organizational transformation and high-level decision-making.
Vision
Strategy
Brand
Business
Creativity
Design
Communication
